If you’re interested in working with me as a brand or as a fellow blogger, let’s talk!
Hi there! Call me Ali …
I’m a Lifestyle Coach, Sewist, and full-time Blogger living in Upstate New York. My background has taken me through DIY, retail, finance, fitness, wellness, graphic design, and – most importantly – girl-mamma x3. I created ASC to give women permission to create their lives on their terms using creativity to find JOY each and every day.
The story of American School of Charm …
Women of all ages realize suddenly or through time, that their life isn’t what they want! It’s an awakening. I too had this happen and 5-years ago I did something about it. Now, I’m happier than ever!ASC was created for these women.
This is a lifestyle blog focusing on helping women to look better, feel better, and do better. Topics venture into home decor, sewing & crafts, DIY, recipes, wellness, and fashion. While the posts follow my life, its intent is to inspire women at any age to create the lives they feel in their hearts is right for them!
2019 was the official launch year, yet the most important development was the decision to join the Thistlewood Farms Mastermind Group in August 2020. With the mentorship of KariAnne Wood, ASC is exploding!
Let’s look at our growing community
These numbers are updated every Monday!
30 DAYS: 10,025 Pageviews | 88.1% Female | 79.15% 45+ Yrs
30 DAYS: 172 Followers | 80.2% Female | 69.3% 18-44 Yrs
AS OF MONDAY: 779 Followers | 91.5% Female | 75.5% 25-54 Yrs
AS OF MONDAY: 150 Followers | 79.8% Female | 55.4% 45-54 Yrs
AS OF MONDAY: 180 Subscribers | 36.98% Avg Open Rate | 8.81% Avg Click Rate
Yes, the numbers aren’t huge YET. That’s why this is such a great time to start our relationship. I’m eager and enthusiastic to serve YOUR BRAND creatively with few distractions.
Let’s face it … with our growth rates, Martha had better watch her back!
- Sponsored Posts
- Social Promotion
- Product Review
- Blog Post Collaboration
- Guest Blogging
- Brand Ambassador
- Event Hosting
Are you a business looking to expand your reach? I’m happy to consider sidebar and post advertisements. Please contact me directly to discuss this opportunity.
Let’s look at the most popular posts!
FAMILY ROOM TAKES A NEW LOOK AT ARTS & CRAFTS
Today’s reveal takes a modern approach to the Arts & Crafts movement. Here I’m sharing photos of our family room, with a fresh new look.
The rest of our home is a modern farmhouse, yet I’ve always LOVED the feeling of a room that has aged with grace. Think of a worn leather chair, a slightly threadbare Oriental rug, and lots of beautiful books in stacks around the room. Well, this room is too new for all of that BUT it has the foundation to get there one day after years of love and use. Read More …
How to Make Your Friendsgiving PIN Perfect!
Friendsgiving is something that came to my home with my oldest daughter. No surprise, as my girl (aka, bySophiaLee) is the “Martha Stewart of the Millenials”! This new-fangled event continues in her friend group and is now also shared by my youngest daughter, Stella.
I think it’s actually really sweet. Friends coming together to focus on making dinner together, decorating, and enjoying their common bonds. Read more …
5 Target Dresses You’ll Love for Fall in Stores NOW
The other day, while shopping at Target for a completely unrelated post, I strayed off my path and into the clothing section. I was drawn in by the first dress you see above. That was a hole I should never have entered! Damn, that Target dress buyer … (excuse my French).
So I admit, I have a bit of a shopping problem. Usually, it’s fabric or something for my studio but lately, it’s been dresses! I can’t seem to get enough of them. Read more …
ASC’s most popular pins
Say Hello, IT’S easy to reach out!
You can simply use the CONTACT form right from this page, or reach out in any of the ways listed below. I’m looking forward to hearing from you!
American School of Charm
Based in Skaneateles, NY
Babson College (Wellesley, MA)
Graduated Magna Cum Laude in 1990
Double Major: Finance and Marketing, Minor: Communications
Skaneateles High School (Skaneateles, NY)
Graduated as National Honor Society Member in 1986
Scholastic Art Award Recipient; Varsity Athlete (4 years)
Cedarburg School District (Cedarburg, WI) – Paraprofessional
Shorewest Realtors (Mequon, WI) – Broker Associate
Allfirst Bank (Baltimore, MD, and York, PA) – Assistant Vice-President
Talbots (Baltimore, MD) – Assistant Store Manager
NIKE, Inc (Perryville, MD) – Assistant Store Manager